TIME has sponsored several professional cycling teams, most recently ProTour teams Quick Step-Innergetic, Cofidis and Bouygues Telecom. Several other professionals and teams use TIME shoes and/or pedals, including Saunier-Duval, Ag2r, and 2008 Beijing Olympic gold medalist in Mountain Bike Julien Absalon.
Tom Boonen, the 2005 Road Race World Champion used TIME bikes while he was with Quick Step-Innergetic. His successful 2005 season included the Ronde van Vlaanderen, Paris–Roubaix, the Tour of Belgium and the 2005 World Road Race Championships in Madrid, Spain. The following season, TIME developed a special bike, the TIME VXS, for Boonen to ride in the 2006 spring classics. The VXS is similar to the VXRS Ulteam, but is a little more compliant as a result of a longer wheelbase and the vectran fibres that are used in the TIME manufactured carbon fibre.
In addition to Boonen’s triumphs, TIME has been ridden to more victories at the Olympics and World Championships. Italian rider Paolo Bettini rode TIME bicycles during his gold medal-winning ride in the 2004 Athens Olympic Road Race and in the 2006 World Championship Road Race. Australian rider Michael Rogers rode TIME time trial bikes to victory in the 2003, 2004, and 2005 World Championship Time Trial.
The Giro d’Italia, la Vuelta a España, Paris–Roubaix, the Olympic games, World Championship and the Tour de France (10 times winner) have been won using TIME products.